Over
the years we've created, and compiled, resources and tools
that cover a lot of ground. Here, you'll find audits, processes
and procedures-not to mention a career's worth of insights
on advertising and marketing of potential interest to everyone
from the novice to the pro.
Some companies would charge for
some of the "stuff" we've made available
but we're giving it away... FREE!
You can read a select portion of the Tips & Tricks
and if you like them, you can download them. No strings, no conditions. If
you like what you see, let
us know. And you may want to check back from time to time. We're always adding
new things.
If we can help you with any of the elements, give us a call
or e-mail us: info@mosbygrey.com
We will undertake a study to determine and define
the Features-Advantages-Benefits of your "product" as
they relate to competition; to determine their viability
in relation to competition; as... Read More
Before describing and comparing segmentation systems it
might be interesting to review the history of the development
of
geodemographic segmentation analysis... Read More
The following "thoughts" arrived
out of some casual conversation, some observation, and some probity based
on sheer curiosity. I don’t
think any of the following are things you don’t already... Read
More
The following questions deal with
elements that impact the successful development, execution
and performance of a direct marketing plan, program,
or project.
While some items may not apply the majority do, and will, have an affect
on outcome.
This is not a self-administered audit... Read More
List Acquisition Issues, Thoughts- All lists are compiled
through a variety of processes, procedures, capture mechanisms
and
are maintained
in a
variety of
formats with varying degrees of thoroughness... Read More
Mosbygrey Articles consists of 15 articles, you may
download the articles entirely or you can download them
separately by clicking
download next
to the title
of the particular article you are interested in... Read More
A systematic approach for selecting
the ideal publications to reach a business’ target
market for optimum reach, frequency, and efficiency. It was
originally designed, and later refined, for a... Read More
The cost of media advertising is usually the largest single
investment a marketer makes in its advertising program. But
often it is the most ignored and least understood of all
the advertising processes. Recently Media Auditing has made
a grand entrance on the U.S. advertising scene... Read More
Today's concept for running a winning campaign has moved
steadily from issue to an overwhelming focus on how much
money a candidate can spend. In many races, the monies allocated
for a campaign far outweigh the annual salary of the position
the candidate is attempting to win. Why?... Read More
In advertising we would call that “local market targeting” -
determining where our purchasers reside and then going after
them. Or to borrow the saying, “fishing where the fish
are... Read More
The first phase, which this portion of the study addresses,
was to conduct a geodemographic segmentation analysis of
the " Client Company" customer database within the "City"
Metropolitan Statistical Area,... Read More
The following "Nineteen
Things…" are rules established by Les
Wunderman, one of the pioneers of direct marketing as an
advertising vehicle. They are lifted in their entirety from
Being Direct, Making Advertising Pay... Read More
