Mosbygrey Articles consists of 15 articles, you may
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How
to Tell a Pawn from a King...
I bet that if someone were to ask what your typical customer
looked like it would be just like the last person you sold
something to.
Right? The
bad part
is that
an awful lot of expensive... Read More
Turning
a Shotgun into a Rifle...
No, we don't mean re-tooling the barrel or switching to slugs
(there are enough of those already in advertising and marketing).
What
we plan to
do is improve
the gun, bullet, target, and... Read More
Separating
the Wheat from the Chaff...
Ever really listen to a bunch of advertising, media and
marketing people and wonder just what in the blue blazes
they were talking
about? "ADI's, DMA's,
MSA's, etc., etc... ad infinitum... Read More
Creative
Strategies That Can Turn the Tide...
"Creative". An interesting word when used in the advertising context.
Most of us like to think something is "creative" if
it does what it is supposed to do (i.e., sell something)
or is extremely... Read More
How
to Get an Edge on Your Sword...
Look at the advertising that's going on around you. Kind
of "reconnoiter" what
your friends and enemies are doing. Take a couple of minutes
and cut-out, and/or tape (VCR or audio), the ads... Read
More
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The Cannon With Grapeshot...
Grapeshot is a fierce weapon when it's used effectively.
You see, "Grapeshot" is
a cannon load that is made up of a lot of explosive and
a lot of little balls of lead. Kinda like a giant shotgun...
Read More
Fighting
With the Right Ammunition...
'Course, it could read "Don't Try to Fire the W-R-O-N-G
Ammunition" just
as well. Sorta like asking if a glass is half-full ...
it depends on your perspective. Anyway, load a gun with
the wrong... Read More
How
To Beat Them When They're Not Looking...
Y'all have been pounded in your positions by heavy artillery
for a long time. When you're out-everything (out-manned,
out-gunned, out-supplied),
how do
you beat the adversary that has it... Read More
PR
AND PEDANTIC PEDAGOGY PERFECTED...
Someone once told me that you shouldn't carry a gun unless
you're willing to use it and, if you do, be prepared to
get shot at.
That sorta works
for Ol'
Mosby too. Seems our last little bit of fun... Read More
What
You See Ain't Necessarily What You Asked For...
Life has a funny way of dealing from the bottom of the
deck. There you sit with a pat hand and, out of the blue
(or grey)
somebody
lays down
four aces.
Happens
everyday, usually when you... Read More
It
Ain't Over 'Til It's Over...
This article was written is the wake of several major downtown
businesses announcing their closing within a short period
of time of each other.
Fueled by gossip
and newspaper headlines,... Read More
You
CAN Beat Them At Their Own Game...
Fighting, any kind of fighting, is traumatic. But only
if you don't know who you are fighting, and if you don't
know
how
to fight.
The one thing
you have
in your arsenal is a little bit of both. And,... Read More
Getting
in Two Licks for the Price of One... "Bushwhacking" doesn't
follow the Marquis of Queensbury rules of fair play, but
it works darn near every
time when a small unit has to fight a large
force. To succeed you have to be... Read More
