Develop a brief test for a Dot.Com retailing consumer luxury
products perfumes at discounted prices to determine the impact
of various media tactics in driving potential customers to
the their... Read
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A division of a Fortune 500 manufacturing company
was expanding production capacity and needed to do two
things to ensure
that this new potential was absorbed... Read More
A state economic development agency, having been chartered
to market a new concept in intermodal freight handling facilities,
sought to identify and market to companies... Read
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A Fortune 500 retailer wanted to increase its number of
stores and felt the need to approach site selection from
a new and more sophisticated perspective. The key issues
centered on “which” markets... Read
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A company manufacturing automotive aftermarket products
was rapidly outgrowing their existing facilities and was
looking for an additional location for expansion... Read
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An automotive services chain had a number of stores
that were “under-performing”.
Management needed to know why. Was it a marketing and advertising problem? Or,
an operational... Read More
