Services
Mosbygrey Services
We’ve carefully built our services to reflect the needs of our clients and our core competence. As a needs- and solutions-based marketing firm our services are designed to complement your desire for cost-effective and efficient, marketing efforts.
Customer Segmentation, Data Analysis & Data Mining
Whether Business-to-Business (B2B) or Business-to-Consumer (B2C), we have the tools and resources to help you not only define your optimum target market demographically, we can help you locate where your best opportunities are by any region, state, city or other defined geography.
Taking your customer or donor database, we append your records with one of seventy cluster codes that reflect household-based demographics and lifestyles. Then we analyze the data to help you determine the optimum marketing approach for meeting your marketing objectives: new customers or donors like your best customers or donors; of help you find new markets to expand into, or fine tune the markets where you currently have a presence.
We bring exceptional expertise to helping you define the right target for your product or service and then helping you arrive at strategies and recommendations that help you reach your revenue – and profit – objectives.
When you need to find that “aha!” or “I didn’t know that!” about your customers, we can help you.
Direct Marketing Development & Support
Direct marketing has always been one of the most effective and measurable media options available; knowing how to improve your direct marketing efforts can lead to greater program productivity and company profitability. Many of our services are designed to support an effective direct marketing program. You might find our Direct Marketing Audit and List Acquisition material in our “Tips & Tricks” of some value.
In order to complete our services in direct marketing, Mosbygrey is also a list broker for highly targeted B2B and B2C lists.
Primary Research
Working “hand-in-glove” with another strategic partner, Mosbygrey is a firm believer in the value and risk minimization solid primary research can provide a client, especially when linked to our customer segmentation capabilities. When primary research is needed, we can help you determine what form of primary research can be the most productive and efficient: teleresearch, online Internet surveys, intercepts, or focus groups.
Media Analysis, Audits & Planning
We have found that many clients pay more attention, and spend more time, on creative material development than analyzing and focusing on the savings and effectiveness of the media that carry their messages. That’s why we set up a separate group to focus completely on helping you make sense out of the largest expenditure in your marketing budget – your media schedule.
But our Media Services Group doesn’t just analyze your schedule, they run it through a comprehensive media audit system that measures your expenditures and target audience deliveries on a myriad of levels and provides you with firm, actionable strategies for either increasing your effectiveness with existing dollars, or showing you how you can achieve the same effectiveness for less money.
And if you want a completely remodeled media plan – or one simply built from the ground up – we can do that too – using sophisticated media research tools such as MRI, IMS, A.C. Nielsen, TAPSCAN and the TNS/CMR media intelligence systems.
And once you approve the plan we can take it all the way to execution – media placement in all major media types including Network and Spot TV and Radio, National and Local Cable TV, Consumer and Business Magazines, Newspapers, Outdoor … even matchbook covers.
And once we get this far we take one more giant step – post-analyzing your plan using the Media Auditing Process outlined in the Tips and Tricks section.
Program/Campaign Post-Analysis
One of the things that set Mosbygrey apart from most agencies and consultants is our obsession with seeing how effective our work, strategies, analyses, and involvement is in meeting your marketing objectives. No, we can’t control all of the variables for success but we know how to look at a marketing effort to see whether it worked – or not. The Post-Analysis is designed to determine how to improve an effort, how to get you more, for less.
If we’ve done our job right, right from the beginning, you’ll see the results and measure us against them. Isn’t that the way it should be?
